Vietnamese frozen sapodilla introduced to Australian consumers

1/5/2022| 22:40

Vietnamese agricultural products, especially frozen sapodilla were introduced to Australian consumers at a recent event hosted by Consulate General of Vietnam in New South Wales, Queensland and South Australia in coordination with the Vietnam Trade Office in Australia.

Vietnamese frozen sapodilla introduced to Australian consumersA booth introduces Vietnamese agricultural products in the Pardington Market weekend market, in Sydney, New South Wales state of Australia (Photo:VNA)

This event also marked the first time that a large volume of frozen Vietnamese sapodilla has been officially imported into the Australian market.

In his speech, Vietnamese Consul General in New South Wales, Queensland and South Australia Nguyen Dang Thang highlighted this event as a good opportunity for Australians to savour new agricultural products of Vietnam, including frozen sapodilla. This is viewed as a new direction in marketing Vietnamese products to important markets, including Australia. In addition to Vietnam’s fresh agricultural products that are widely known by the Australian public, such as longan, mango, dragon fruit and lychee, Vietnam now has more processed and frozen products in order to increase the value of exported goods and diversify markets.

According to Thang, trade activities between the two countries have also resumed and are on the right track for positive development after the COVID-19 pandemic is brought under control. In the first quarter of 2022, Vietnam’s agricultural export turnover to Australia recorded a growth rate of more than 30% over the same period last year. This is a very good signal as the total import-export turnover between the two countries saw significant growth in 2021, exceeding the US$12.4 billion mark.

A booth introducing Vietnamese agricultural products attracted many Australian visitors, with most showing their interest when tasting sapodilla, along with a number of other Vietnamese branded fruits and products.

Melenin Packer, a visitor said she is totally surprised by the delicious, and sweet taste of sapodilla, adding that the increasing appearance of Vietnamese fruits in the Australian market will bring more experience opportunities for local consumers.

Head of the Vietnam Trade Office in Australia, Nguyen Phu Hoa stated that Vietnamese enterprises have initially succeeded in diversifying agricultural products for exports to the Australian market. Most recently, a shipment of 13 tons of frozen sapodilla, imported by Vinrec company, was officially distributed in the Australian market. Hoa believes that Vietnamese sapodilla will surely secure a firm foothold in one of the most demanding markets in the world.

Last year, the Trade Office launched a series of programs to introduce Vietnamese agricultural products which was highly appreciated by Australian consumers. Following the success, this year the Trade Office is set to actively advertise and introduce Vietnamese goods to the Australian public as a contribution to further promoting trade exchanges between the two countries moving forward.